Privacy Policy

1. Introduction

Business-Be Pty Ltd ("Business-Be", "we", "us", or "our") is committed to protecting the privacy and confidentiality of the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, with whom we share it, and the choices available to you regarding our use of your data.

This policy applies to all users of the business-be.com website, mobile applications, and related services. By using our platform, you acknowledge that you have read and understood this policy. If you have any objection to the terms of this policy, please discontinue your use of our services.

2. Information We Collect

Personal Identification Information

• Full legal name, date of birth, and nationality
• Australian residential address
• Email address and mobile phone number
• Government-issued identification (driver's licence, passport) for KYC compliance
• Tax File Number (where required by law)

Financial Information

• Bank account details and payment card information (encrypted)
• Transaction history, deposit and withdrawal records
• Betting activity, stake amounts, and winnings

Technical and Usage Data

• IP address, device type, operating system, and browser information
• Session logs, page views, and click-stream data
• Geolocation data to confirm you are located in Australia
• Cookies and similar tracking technologies (see our Cookies Policy)

Communications

• Records of support tickets, live chat, and email correspondence
• Complaint records and dispute resolution documentation
• Voluntary feedback and survey responses

3. How We Use Your Information

We use your personal information to operate, maintain, and improve our wagering services, including account registration and verification, processing bets and payments, detecting and preventing fraud, money laundering, and problem gambling behaviours.

We also use data to personalise your experience (recommended markets, targeted promotions), communicate account notifications and promotional offers (if you have opted in), and fulfil our regulatory and legal obligations as a licensed bookmaker under Racing NSW.

We do not use automated decision-making or profiling that produces legal or similarly significant effects without human review, except as required for fraud prevention under applicable law.

4. Legal Basis for Processing

We process your personal data on the following legal grounds: (a) performance of a contract — to provide wagering services you have agreed to; (b) legal obligation — to comply with anti-money laundering, KYC, and responsible gambling requirements; (c) legitimate interests — to operate and improve our platform, detect fraud, and maintain security; and (d) consent — for marketing communications, where you have opted in.

5. Data Sharing and Third Parties

We do not sell your personal data. We may share information with trusted third parties strictly necessary for the operation of our business, including identity verification providers (e.g., GreenID), payment processors (e.g., Stripe), fraud prevention services, analytics providers (e.g., Google Analytics — anonymised), and regulatory bodies such as Racing NSW, AUSTRAC, and state gambling authorities.

All third-party service providers are contractually bound to protect your data and process it only on our behalf and in accordance with our instructions.

6. International Data Transfers

Some of our service providers operate outside Australia. Where we transfer your data internationally, we take appropriate steps to ensure it receives protection equivalent to Australian Privacy Principle 8, including through contractual data processing agreements aligned with the GDPR standard clauses.

7. Data Retention

We retain your personal data for as long as your account is active or as required by law. Under AML/CTF obligations, financial records must be kept for a minimum of seven years after account closure. De-identified usage analytics data may be retained indefinitely for business improvement purposes.

8. Your Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to access, correct, or request deletion of your personal information, opt out of marketing communications at any time, and lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

To exercise any of these rights, please contact us at [email protected].

9. Security

We employ industry-standard security measures including 256-bit TLS encryption for data in transit, AES-256 encryption for data at rest, multi-factor authentication for staff access, and annual independent penetration testing. All customer funds are held in segregated trust accounts.

10. Changes to This Policy

We may update this policy periodically. Material changes will be notified via email or prominent notice on our platform at least 14 days before taking effect. Your continued use of our services after that date constitutes acceptance of the updated policy.

11. Contact

Privacy enquiries: [email protected]
General: [email protected]